In honor of the holiday and all its marketing, I wanted to offer a little tutorial. This is in the form of 1 email gone bad and one that’s oh so good. I think it offers some good lessons and useful comparisons. I trust you’ll agree.
I will offer full disclosure and say that I have previously been affiliated with this company. Because I am no longer affiliated with them, some may assume that my critique is out of some personal malice. This is not so. My criticism is based on the fact that I’ve instructed them in the subject of email marketing and they’ve ignored me. So, I need to give them a slap on the hand (lest someone think I didn’t know any better). Continue reading