Category Archives: Media

Groupon’s Great Super Bowl Gaffe

One of the things I preach about the web usability is that you should never have to train someone to
use your website. But this simple rule of thumb can cross over into most things. Chefs shouldn’t
have to explain to you how to eat the food they create. No one has to tell you how to sit in a chair
(unless you’re a toddler, but that’s a different story). You also shouldn’t create an ad that you
have to explain for people to get it.

If only Groupon on it. Not only did they bite it on Super Bowl Sunday, but days later, despite
criticism, they are still re-airing the same mess of crap that they took such criticism for days
earlier without any edits. So they asked for it: yet another blog post about how much their ads
suck. Continue reading

Posted in Marketing, Media | Tagged , , , | 1 Comment

The Future of Social Media Strategy

There has been a lot of discussion about the future of the social media strategist – especially on social media, on Mashable (The Future of the Social Media Strategist), and others. Well, I can’t exactly be quiet about this as it is something that impacts what I do for a living. I am not a social media strategist, though the core of that job is something that I do. I am a digital marketer. I take the goals of the company, break it down to strategies, and then tactics, and engage in those marketing tactics to get the results defined in the earlier steps. Marketing is about creating results by communicating. It’s content, whether words, pictures, video or something else. Social media is often a big part of it, and I’m glad because it’s work I enjoy.

Social media is fun for me because it’s so ubiquitous, instantaneous, and personal. It’s a 1-to-1 relationship with the world. It’s full of surprises, and it’s full potential is far from being realized. Evolving, exciting, engaging. Some pretty great E words. Continue reading

Posted in Marketing, Media, Web & Tech | Tagged , , , , , | 2 Comments

Top 10 Memorable Moments of 2010

First, let me say that these are my top 10. I’m not using any studies or data from so-called “reliable sources.” Who needs those? I’m talking about the memorable moments of 2010, which means it’s my memory. They’ve made an impression, made a difference, and helped to sculpt in some way what defines 2010. There is, of course, an digital media slant to it, but isn’t that the way it’s supposed to be? These aren’t ranked, per se, but I have put them in an order I’m comfortable with. Continue reading

Posted in Life in General, Media | Tagged , , , , , , , , , , , , | 3 Comments