Jan112012
Jan112012
Today has been something of a tough day for me for reasons that no one wants to hear about and I won’t waste your time with. But I got to have a nice intermission (mostly – except for those damned text messages from my sister) from the madness that has been my Wednesday to attend the Triangle Interactive Marketing Association’s (TIMA) Futurist Panel luncheon. I loved this panel; it included some great interactive super stars from the Triangle.
Marshall Brain asked a great question at the end that is super-pertinent to the customers I serve and to some of the issues I care deeply about. He asked if there’s any hope for the little guy to compete with these corporate giants. How do you get heard when these corporations have ubiquity? (My wording – his thought.)
The panel had some great responses that included advice to be cool, solve a problem, be ready to fail quickly, and (whatever brilliant one was Greg’s idea that is escaping me now- headache). It was the last question, and there really was no time for Q&A, so I didn’t get to jump up and ask my question. So, I have done what I do: taken to the interwebs to ask it.
What about politics?
What I see and what I feel is that there is an increasing uneasiness people have with big corporations. They like less and less what goliaths mean for their communities and see the threat when they hold too much power over our government, community, and our lives. They are where we spend most of our money-spending time and who most influence what we buy. But now there is Occupy Wall Street. There is a huge backlash against the Citizens United decision. There is increased momentum behind the go-local movement. There is increased awareness for sustainable commerce. Can’t this help the little guy? Doesn’t this empower him? Do you think this is going to have an impact in the way we buy and the ways we market to consumers in 2012?
Do you see this trend, too? Will it grow or fade away?
